Internet Marketing Blog

Businesses intrigued enough to try Google’s pay-per-click advertising program, AdWords, now have a tool to help them effectively employ the system.

AdWords Small Business Center launched this month in response to mounting questions and concerns from users about how to use the program, which lets businesses create text, picture or video advertisements that run in the “Sponsored Links” column of a Google user’s search results.

The new site provides relief to owners struggling to navigate – or even enter – the sometimes confusing online advertising terrain.

“Many (users) asked for an AdWords resource focused on learning and the top tips for small and medium businesses, and we listened,” AdWords representative Miles Johnson blogged last week.

Users will find four main portals on the resource site.

1. Small Business Center: This is the homepage where experienced users can read tips, and prospective or new users can get an introduction and tutorial to the program.
2. AdWords Blog: The blog updates users on news involving changes to the site such as last week’s post about AdWords’ new monthly charging limit.
3. Discussion Forum: The site allows users to share information and advice with each other in the Small Business Corner discussion forum, where users can create profiles about their businesses.
   
   “(The blog) makes it easy to read about the latest trends and product updates and use them to grow your business,” Johnson wrote.
4. Help Center: As with any program’s help tool, this is the go-to portal to find answers for lingering questions or for more details about certain components of AdWords.

Visit AdWords Small Business Center to learn more about the AdWords.

Source: Business News Daily

Here is the latest update from the king of search; introduces the “Google Instant”

Google instant gives you search results without even hitting the enter key. It is okay???

Now beat this, Google instant gives you the search results even before you finish typing the search query…

Awesome right!!!





Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

Benefits:

• Faster Searches
• Smarter Predictions
• Instant Results

Did You Know?

• Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
• Using Google Instant can save 2-5 seconds per search.
• If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
• 15 new technologies contribute to Google Instant functionality.

For more information click here or watch the video: